2021

In News – IIMB

IIM-Bangalore in the top 100 for their business and management programmes 12 Indians institutes are in top 100 as QS releases rankings on performance of 253 programmes at 52 Indian higher education institutions across 51 academic disciplines. As many as 12 Indian institutions have achieved top 100 positions in the...

Unmaad 2021 at IIMB goes virtual and draws artists from across the world

Storming away all the bitter memories of this year-long pandemic, the student community at the Indian Institute of Management, Bangalore (IIMB) has pulled off India’s biggest B-School festival, ‘Unmaad’ with the theme ‘Happiness Reloaded.’  Going virtual for the first time ever, Unmaad 2021 was inaugurated by Prof. Rishikesha T Krishnan,...

Snippets

IIM Bangalore completes Placement 2021 in 2 days! Consulting firms Accenture, Bain, McKinsey, BCG top recruiters; Strategy Consulting & Product Management hot roles IIM Bangalore has concluded final placement for the class 2021 in two days achieving 100% placement despite Covid-19. 435 participating students received 481 offers from marquee companies...

Book Releases

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers by Raja Rajamannar, PGP 1985 Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually...

Student’s Corner

The student corner is an exclusive section of LSquare which brings to you the literary creation, pen-craft, creative content contributed by students. CRADLE Look at him turning around, the wonder of human life! As I stooped down to clasp his beautiful face in my warm hands, his pupils kept rolling...

Hangout with Alums: Kalpana Magendra, PGP 2015

The first session in the Hangout with Alums series for the year 2021 featured one of the most sought-after domains of General Management as its theme. Hangout with Alums is a series of interactive sessions by the Student Alumni Committee featuring recent IIMB alumni from different domains of business such as Consulting, Marketing,...

Hangout with Alums: Nishant Sahay, PGP 2016

The second session in the Hangout with Alums series featured the domain of ‘Finance’ as its theme. Hangout with Alums is a series of interactive sessions by the Student Alumni Committee featuring recent IIMB alumni from different domains of business such as Consulting, Marketing, Finance, General Management, and Product Management, where the speakers...

NSRCEL Start-up: Soul Quilts

WRAPPED IN SOOTHING MEMORIES, AN IDEA IS BORN Incubated by IIMB-NSRCEL, under the GS 10K Women Program, Soul Quilts is the venture of three driven entrepreneurs Soul Quilts, incubated by IIMB-NSRCEL, under the Goldman Sacha 10K Women Program, was an idea that turned into a live business with paying customers within weeks. A story of...

The curse of daughters in dynasties

– Prof. Shabana Mitra, Centre for Public Policy at IIM Bangalore. The emphasis on sons in dynasties, including family businesses, ensures that even now societies prefer sons carry their traditions forward, and the girl child remains neglected The preference of a male child is deeply rooted in societies which have...

NSRCEL Start-up: Impresa

WEAVING SUCCESS, THREAD BY MEANINGFUL THREAD An alumna of the IIMB-GS 10K Women Programme, run by NSRCEL, Anjali Chandran recounts her journey from setting up an FB page for struggling weaving communities to representing India at global entrepreneurial meets Impresa is an online clothing store that runs with a view...

Glaring errors in a widely used textbook of economics

– Prof. Vivek Moorthy, Economics & Social Sciences, IIMB Fostering an awareness of our uncritical craze for foreign books will boost made-in-India content The newspapers are filled frequently with the global rankings of leading universities, followed by the usual laments about how few Indian institutions feature in them. In the...

Opinion: Resurrecting demand with lateral marketing

– Prof. S Ramesh Kumar, Marketing IIMB & S Swaminathan, Exec. Director at R K Swamy Hansa Group Brand positioning, segmentation and advertising may be the basics of marketing but given the changes in the environment (with or without COVID), managers need to be alert with respect to a brand...

Alum Ventures: Kamal Kisan – Devi Murthy, MPEFB 2011

Devi Murthy started Kamal Kisan as she wanted to use her knowledge and ability to be able to create products that added value. She wanted to empower farmers with machinery – tools of the trade that has the potential to change and bring advancements in the field of agriculture. She...

Announcement of IIMB DAA 2021 awards

We are delighted to announce the recipients of the IIMB Distinguished Alumni Award for 2021. The Distinguished Alumni Awards, instituted in 2007, is given to alumni in recognition of their achievements of exceptional merit and excellence in their chosen field of endeavors – be it industry, management, entrepreneurship, research, academia or social...

IIMB Alumni Office Event: IIMB Author Talk Series

IIMB Alumni Office hosted a new talk series titled Author Talk Series focused on alumni authors. The talk series focussed on their books, writing journey, motivations, and tips for other fellow alums who wish to write and author books. This series was held on 16th Jan’21 in an online zoom session and...

In News – IIMB

Case by IIMB’s Rishikesha T Krishnan and Srivardhini K Jha is among the 2020 bestsellers on The Case Centre platform. The case, ‘Cisco India (A): Innovation in Emerging Markets’, co-authored by Rishikesha T Krishnan, Professor of Strategy and Director, IIM Bangalore, Professor Srivardhini K Jha, Chairperson, Entrepreneurship area, IIMB, Professor...