Edition: October 2021

Alum Ventures: Hamsa Dairy Pvt Ltd- Dharma Tej, MPEFB 2008

Dharma Tej is a second-generation entrepreneur, in the food business. Hamsa Dairy is his endeavor, into the dairy industry. What sets this venture apart from its competitors is the mindset- Hamsa is set out to become a respectful and responsible Dairy. It does not shy away from its responsibility towards...

Book Releases

HOW TO DISCOVER CUSTOMER VALUE? TOOLS TO GROW YOUR BUSINESS – S Parthasarathy, PGP 1994 About the Book: Introducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you...

IIMB in News

IIMB FEATURES AMONG TOP B-SCHOOLS IN NIRF 2021 IIM Bangalore has been ranked #2, for the second consecutive year, in the National Institutional Ranking Framework (NIRF) 2021, under the Management category. IIMB has scored an overall score of 83.48.  The rankings were released virtually by Shri Dharmendra Pradhan, Minister of...

Snippets

Sangeet Paul Choudary shortlisted for the Thinkers50 Distinguished Achievement Award for Strategy Sangeet Paul Choudary, PGP 2006, has been shortlisted for the 2021 Thinkers50 Distinguished Achievement Award for Strategy. Previous winners include W Chan Kim & Renee Mauborgne, Richard D’Aveni, and Rita McGrath. Thinkers50 is the world’s most reliable resource...

Events

“Entrepreneurs will lead the Indian economy’s transformation”: Manoj Kohli Country Head of SoftBank India addresses one-year MBA students at IIMB on ‘The Next Growth Opportunity for Indian Entrepreneurs’ Students of the Executive Post Graduate Programme in Management (EPGP) at IIM Bangalore got lessons in entrepreneurship from Manoj Kohli, Country Head of SoftBank...

Student’s Corner

Students Corner The student corner is an exclusive section of Lsquare that brings to you the literary creation, pen-craft, creative content contributed by students. 2020 WITHOUT COVID 19 Remember the day you saw the word “SELECTED” on the IIM Bangalore Merit List. How did you think you would spend your...

In Memoriam

It is with sorrow we would like to inform you about the sad demise of alumni Mr. Jasvinder Singh, PGP 2007 batch, on 20th Sep 2021. He was working as a senior manager at Delmia. He was walking with his bike on the road and fell into an under-construction ditch. He...

Crisis and Mobile Money

– Prof. Rahul De and Dr. Abhipsa Pal In the absence of the availability of cash in circulation, and shortage of cash in banks and ATMs, users migrated to the easiest alternative of using mobile money, visible in the sudden spike digital payments and its subsequent growth post-November 2016. Mobile...

Memes and NFT trends can save heritage performing arts

– Prof. A Damodaran Ongoing NFT trend and the authenticity of blockchain can lend a helping hand in rejuvenating traditional art forms such as Kabuki, Chhau and Kutiyattom. There is hope for heritage artwork It is hard to miss the Kabuki Gallery at Japan’s Narita Airport. It is much harder...

The 3-D approach to digital marketing strategies

– Prof. S Ramesh Kumar The 3D’s of the digital marketing era is the synergy that is offered by the Big , Small and Thick data… This is the era of the Big Data, that involves several aspects of data involving consumer interaction with the brand and social media along with several related...